Selected Works
User Interface
JioCommerce
JCP Editions — a CCTV-inspired concept reimagining commerce as a real-time, observable system. A unified live view of storefronts, payments, and operations across Reliance's retail network.
JioMart
Product and growth design for 200 million users across Tier 1–3 India. Clarity at impossible scale — cart, checkout, and catalogue redesigned for every device and every literacy level.
AI
Reliance Jewels
The "Wow Diamonds" 18th-anniversary campaign — an AI-led video treating a festive discount push like a short film, all golden-hour light and macro jewellery detail.
Sovere
Identity for a luxury eau de parfum — navy, cream, chess iconography, and a visual language built entirely on contrast, precision, and presence.
Branding
Ecohaus
Visual identity for a sustainable living brand. Clean, considered, and built to mean something — because the mission deserved a look that matched it.
Chico Bakes
Full brand identity for a homegrown artisan bakery. Logo, colour, packaging, and the whole visual recipe — built from scratch to feel warm, handcrafted, and unmistakably its own.
Packaging Design
Aalok Agarbatti
Brand identity and packaging for a premium Indian incense brand — honouring centuries of craft with a bold, contemporary visual language built for the modern shelf.
Print Design
Paolo's Cafe Bar
Brand identity, menu design, and print for a neighbourhood cocktail bar — classic craft, unhurried personality, and a visual system that makes every page feel editorial.
Poster Design
Unified Customer Profile
A poster concept for a single, unified customer profile — attributes, devices, and consent brought into one coherent view for Reliance's retail and digital teams.
About Me
I’m Pankaj Kamat. I’m 24, have been designing professionally for four and a half years, and still get unnecessarily excited when a random idea suddenly starts making sense.
I’ve worked at Dzinr and Fynd, which means I’ve gone from being “the brand design guy” to doing a bit of everything: logos, identities, strategy, campaigns, visual systems, AI experiments, and occasionally figuring things out five minutes before they look intentional. I like new problems, unfamiliar tools, and briefs that make me ask, “Wait, can we actually do that?” Curiosity is basically my unpaid manager.
The growth has been wild. I started with a sharper focus on branding, then slowly moved into a much bigger design playground, owning more than one vertical and learning while doing. That’s my favourite way to work: jump in, make sense of the chaos, and come out with something solid.
Outside work, my personality is mostly mirror fit checks, workouts, runs, jogs, pickleball, and lying to myself that this will eventually improve my diet. It hasn’t.
And then there’s the nightlife — concerts, clubs, house parties, I’m there, chasing that high. Not because I’m reckless, but because I believe everyone needs a high from somewhere to keep marching toward their goals. My version of balance: clean living most days, full chaos some nights, and relentless hustle every single day because whatever needs to get done, it’s getting done. No excuses, no delays, just me being me.
I like when things are a little unconventional
MeetingEscapee
CargoPhilosopher
GymRegular
SundaySprinter
SocialBattery
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