Work·Paolo's Cafe Bar

Paolo's Cafe Bar

Classic Cocktails, Signature Blends

Brand Identity · Print · 2024

Brand IdentityMenu DesignPrintArt Direction

Paolo's needed a visual identity that matched its personality — unhurried, well-made, and a little theatrical. A neighbourhood bar with serious craft behind the bar. The brief was to build a brand system that worked as well on a printed menu as it did on a neon sign.

The menu system became the centerpiece of the brand. Classic Cocktails and Signature Blends each got their own visual treatment — photography direction, typographic hierarchy, and layout architecture that made every page feel like a deliberate editorial decision.

The brand launched across print menus, coasters, packaging, and digital. Paolo's visual identity now sets the tone for the entire in-venue experience — from the first glance at the menu to the last sip of a Signature Blend.

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