Work·Sovere

Sovere

Crafted Presence

Brand Identity · Fragrance · 2026

Brand IdentityPackagingArt DirectionAI Creatives

Sovere — Mr. Ciel Eau de Parfum — needed an identity built on contrast. The brand sits at the intersection of classical masculinity and contemporary restraint. Chess pieces as brand icons: strategy, precision, presence. The challenge was building a luxury fragrance identity that didn't rely on the usual codes of the category.

Navy and cream anchor the palette — deep enough to feel authoritative, light enough to breathe. The chess knight and rook become brand marks that work as standalone icons or as part of a full brand system. Typography is architectural: wide-set, unhurried, commanding.

The identity system delivered a luxury fragrance brand with genuine strategic depth — each visual element earns its place. Sovere launched with packaging, digital, and photography direction that positioned it squarely in the premium masculine fragrance space.

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