Work·Unified Customer Profile

Unified Customer Profile

Unifying Platform & Identities Across Reliance

Product Design · Enterprise UX · 2025

Product DesignVisual DesignPoster DesignPrototyping

Enterprise teams at Reliance needed a single pane of glass for every customer interaction — purchase history, support tickets, loyalty points, and behavioural signals — unified into one coherent interface. The challenge was collapsing data from eight different backend systems into something that felt human and fast.

Built on a dense information architecture — but density done right. Every data point has a hierarchy. The visual language uses cool teals and crisp whites to signal precision. Contextual panels surface only what each role needs: support sees tickets, merchandisers see basket behaviour, CRM sees lifecycle stage.

Reduced average handling time for customer support by 34% in pilot testing. Agents stopped switching tabs mid-call. The unified profile became the foundation for Reliance's next-generation CRM rollout across retail, digital, and loyalty verticals.

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