Work·Gymshark

Gymshark

AI Brand Film — Athleisure in Motion

AI Video Creative · Concept Pitch · 2025

AI Video CreativeConcept DirectionMotion StorytellingArt Direction

A speculative AI brand film made while I was at Fynd — a concept pitch imagining a Gymshark athleisure campaign built entirely from AI-generated footage. No shoot, no cast, no location: golden-hour changing rooms, a run through glass towers and palm-lined streets, a set of headphones going on before a session — assembled to read as a real lifestyle film rather than a product demo. Unofficial and unaffiliated with Gymshark, produced purely as a Fynd Studio concept pitch.

Every frame stays inside Gymshark's real product and colour language — black-on-black performance wear, grey wireless headphones, understated branding — so the concept reads as a natural extension of the brand rather than a generic AI reel. Low, warm city light and unhurried, handheld-feeling camera movement carry the pacing throughout.

A full brand film — wardrobe, casting, locations, and camera movement all generated and directed with AI — demonstrating how a studio like Fynd could pitch broadcast-ready brand content without a physical production.

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